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Capital One Donates $20,000 to the Canadian Breast Cancer Foundation in Honour of Corazon Rivera Cui

Winner is a participant in the Charity Fraud Awareness Quiz as part of Fraud Prevention Month.

Toronto, ON (April 20, 2010) – Capital One Canada and CanadaHelps are pleased to announce that Carla Cui is the $20,000 grand prize winner of the 2010 Charity Fraud Awareness Quiz. Courtesy of Capital One, Carla is donating her winnings to the Canadian Breast Cancer Foundation in honour of her mother, Corazon Rivera Cui, whom she tragically lost to breast cancer over ten years ago.

“I am so happy to have won this donation - thank you to Capital One and CanadaHelps from the bottom of my heart,” said Carla Cui. “Till the very end, my Mom and my family hoped that there would be a cure, not only for her, but for everyone that has or had it. We were living in B.C. at that time and I remember the BC Cancer Agency had a goal of finding a cure by the year 2000 ... sadly to this day, there isn't one yet.”

The Canadian Breast Cancer Foundation is the leading national volunteer-based organization in Canada dedicated to creating a future without breast cancer. Established in 1986 by a dedicated group of volunteers, the Foundation works collaboratively to fund, support and advocate for: relevant and innovative research, meaningful education and awareness programs, early diagnosis and effective treatment, and a positive quality of life for those living with breast cancer.

“The Canadian Breast Cancer Foundation is grateful to have been selected as the charity of choice in memory of Corazon Rivera Cui and to receive this generous donation from Capital One,” said Cheryl Hodder, Chair, National Board of Directors for the Canadian Breast Cancer Foundation. “We commend Capital One and CanadaHelps for their work in increasing public awareness about charitable accountability and donor transparency. This contribution will help the Foundation continue to invest in innovative research, education and awareness initiatives towards the Foundation’s vision of creating a future without breast cancer.”

The Charity Fraud Awareness Quiz is part of an awareness initiative to educate the public about charity fraud during Fraud Prevention Month. For the month of March, Capital One and CanadaHelps launched an online Charity Fraud Awareness Quiz to inform Canadians about the risk of charity fraud and how to prevent it. Accessible at www.canadahelps.org, every participant who completes the quiz is eligible to enter into a draw to win a $20,000 grand prize donation, or one of $1,000 weekly donations from Capital One. The prize money will then be given to the winner’s charity of choice. The Charity Fraud Awareness Quiz runs from March 1-31, 2010.

To protect yourself from becoming a victim of charity fraud, Capital One and CanadaHelps offer the following tips:

  • Make sure the charity is registered with the Canada Revenue Agency (CRA) and provides you with their charitable registration number. CanadaHelps.org only lists charities registered with the CRA.
  • Ask to see a charity’s financial statements. These should be readily available to anyone who asks and give you a sense of how the charity spends their money.
  • Understand the impact the charity has and what difference they make in the community. Charities should be able to give you clear outcomes of the programs or services they provide.
  • Research the causes you want to support and how much of your budget you want to donate to charity. You will feel less pressured to give when solicited if you have already planned your giving.
  • Avoid any charity that pressures you into making a donation or isn’t open to sharing more information about their organization.


About the Charity Fraud Awareness Quiz

No purchase necessary. Each person who completes the online quiz on charity fraud at www.canadahelps.org and provides the name of their preferred charity is automatically given one entry. Organizations must be federally registered charities with the Canadian Revenue Agency. Contest begins at 9:00:00 a.m. ET on March 1, 2010 and closes at 9:00:00 p.m. ET on March 31, 2010. Full contest details at www.canadahelps.org. Skill testing question required. Four prizes of a $1,000 donation and one grand prize of a $20,000 donation available to be won. Not open to residents of Quebec or the Territories.

About Capital One 

Located in Toronto, Ontario, Capital One has offered Canadian consumers a range of competitive MasterCard credit cards since 1996, when the company first introduced the Platinum MasterCard in Canada. Capital One Canada is a division of Capital One Bank, a subsidiary of Capital One Financial Corporation of McLean, Virginia (NYSE: COF).

About CanadaHelps

CanadaHelps is an online donations website where donors can give safely and securely to all charities in Canada that are registered with the Canada Revenue Agency. The mission of CanadaHelps is to engage Canadians in the charitable sector and provide accessible and affordable online technology to both donors and charities to promote – and ultimately increase – charitable giving in Canada.

Contact:

Laurel Ostfield, Capital One
416-549-2753
laurel.ostfield@capitalone.com

Owen Charters, CanadaHelps
416-628-6948 ext. 31
owen@canadahelps.org